Have you ever taken a selfie in the bathroom mirror? I have. 

You’re looking at yourself in the mirror because you want an accurate reflection (I guess?), but you can’t really see yourself. Literally, because your camera is in the way, but also figuratively: you’re seeing yourself through your own eyes, which is not an unbiased look.

It’s a much different experience when someone else takes a photo of you, especially someone who knows you well. If they snap you doing something you love—something you’re fully immersed in, to the point that you don’t even know they’re taking the photo—that’s even better.

What does this have to do with customer testimonials? Keep reading at Zapier.com, where I had the honor of writing this guest post!