Have you ever taken a selfie in the bathroom mirror? I have.
You’re looking at yourself in the mirror because you want an accurate reflection (I guess?), but you can’t really see yourself. Literally, because your camera is in the way, but also figuratively: you’re seeing yourself through your own eyes, which is not an unbiased look.
It’s a much different experience when someone else takes a photo of you, especially someone who knows you well. If they snap you doing something you love—something you’re fully immersed in, to the point that you don’t even know they’re taking the photo—that’s even better.
What does this have to do with customer testimonials?Keep reading at Zapier.com, where I had the honor of writing this guest post!
Kerri is Co-CEO of Concurrent Productions, an LA-based film production company that creates non-boring brand videos for CEOs and startup founders. Kerri and her husband Jeff founded the company together in 2017. Kerri’s background in independent filmmaking, improv comedy, writing business plans for immigrant investors, and fundraising for nonprofits has the common thread of: story. With the power to change your mind and our collective future, Kerri understands that story is a key driver of human behavior.