Why you should showcase your business with video

When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don’t show my teeth, the chance that I might accidentally talk while in a parade is reduced.

I was in a shockingly high number of parades as a child.

While I haven’t met any business owners who match the shyness of curled-lip Kerri, my own experience with shyness affords me great empathy for clients with any level of camera shyness…

Keep reading at Zapier.com, where I had the honor of writing this guest post!